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<\/figure><\/li><\/ul><\/figure>\n\n\n\nThe New Rules for Marketing Your Brand<\/h2>\n\n\n\n
Consumer products marketing has experienced a profound change over the last 5 to 10 years, from a world dominated by large global brands and established TV and big-box retail models to a world that\u2019s quickly much more complex, with a proliferation of brands, channels and marketing tools. Technology\u2019s disrupted the industry in three ways. Firstly, it\u2019s disrupted the way consumers engage with brands. In the UK and the US now, over 60% of consumers discover brands.<\/p>\n\n\n\n
There are five areas that we encourage CMOs to look at. The first is, what are my future-back platforms that will lead growth for the next 5 to 10 years? Taking today\u2019s profit pools and forecasting them present forward just won\u2019t capture the level of disruption that\u2019s impacting these industries.<\/p>\n\n\n\n
\u201cThere are no secrets to success. It is the result of preparation, hard work, and learning failure.\u201d<\/p>\u2013 OLIVER SANDERO<\/cite><\/blockquote>\n\n\n\n
Secondly, given those growth platforms, what is the brand portfolio, business portfolio that I\u2019ll use to address them? Brand portfolio strategy is definitely rising in importance. And thirdly, when I\u2019m clear on those platforms and those brands, how am I going to implement modern marketing to engage with the consumer? We\u2019re seeing an extreme rise in profitable growth from the clients that we\u2019re supporting to reset their marketing model. But that isn\u2019t straightforward. So actually, areas four and five are enablers. Four, what\u2019s the data and technology strategy and the roadmap to implement that? The leaders are owning their own data, refreshing it constantly and, more importantly, using it to inform the business decisions. And they\u2019re making the technology that underpins that a priority.<\/p>\n\n\n\n
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Cybercrime is a threat to all the organizations, but when we take in consideration the financial market the level of menace increases exponentially. Today banks and other financial organizations face the need of providing the bestincreases exponentially. Today banks and other financial organizations face the need of providing the best possible services in the best […]<\/p>\n","protected":false},"author":1,"featured_media":148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,17],"tags":[],"_links":{"self":[{"href":"https:\/\/e-balans.pl\/index.php\/wp-json\/wp\/v2\/posts\/145"}],"collection":[{"href":"https:\/\/e-balans.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-balans.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-balans.pl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/e-balans.pl\/index.php\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":0,"href":"https:\/\/e-balans.pl\/index.php\/wp-json\/wp\/v2\/posts\/145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-balans.pl\/index.php\/wp-json\/wp\/v2\/media\/148"}],"wp:attachment":[{"href":"https:\/\/e-balans.pl\/index.php\/wp-json\/wp\/v2\/media?parent=145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-balans.pl\/index.php\/wp-json\/wp\/v2\/categories?post=145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-balans.pl\/index.php\/wp-json\/wp\/v2\/tags?post=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}